How I can help you
I support CMOs and marketing leaders navigating complex brand transformations—bringing strategic leadership and a trusted network of creative partners to guide you from vision to execution and grow pipeline. From brand strategy and identity refreshes to storytelling, milestone campaigns, and activations, I help save time, reduce costs, and amplify brand impact.
Fractional Brand Lead
Act as an embedded brand leader
to consult, manage, and execute your brand transformation. I coordinate cross-functional teams and stakeholder groups to develop and implement strategy, positioning, messaging, visual identity and guidelines—ensuring alignment from kick-off to launch.
Agency Liaison
Bridge the gap between your internal team and external agencies. I
help shape effective, timely brand strategies and tap into a curated network of creative resources—streamlining communication, reducing costs and accelerating output.
Brand Analysis
Conduct a comprehensive audit of your brand: visual identity, positioning, messaging, tone of voice, website, social presence, content, AI strategies and competitive landscape. You'll receive actionable recommendations and a facilitated design thinking session to prioritize next steps.
About
Hi, I’m Elizabeth, founder of LDM Strategy, and a fractional brand consulting and marketing strategy partner.
In a world where brands have only seconds to make an impression, clarity and connection are everything. A strong brand doesn't just influence customers—it inspires employees, partners, investors and more.
With over 20 years of experience leading brand transformation and marketing initiatives across industries, I've guided organizations through rebrands of all sizes—driving award-winning work and meaningful growth. I know how complex brand evolution can be, and what it takes to lead teams confidently from chaos to clarity.
Tight deadlines? Resource constrained? That's the norm. Need a clear-eyed outside perspective? That's where I thrive—helping organizations see their brand for what it is today and what it could be tomorrow.
My experience spans B2B and B2C, from global brands like Accenture, Microsoft, IBM, Avanade, Whirlpool and P&G, to nimble product category start-ups. I've worked both agency-side and client-side, across creative and business leadership.
My superpower is bringing both left-and right-brained thinking to our partnership. I combine strategic insight, creative vision, and operational precision to help bring your brand to life on time, on budget, and with lasting impact.
